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Social Media Manager

Virta Health Compton, CA
social media social media manager media manager social media media content health brand strategy diabetes people nutrition
April 22, 2024
Virta Health
Compton, CA
FULL_TIME

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes in 100 million people.

Weight loss drugs, nutrition, and health/wellness are some of the leading topics driving consumer, business, and pop culture conversations. Much of the discussion is generated by and evolving on social media channels, creating a massive opportunity for Virta to participate in and lead the conversation.

We’re looking for a Social Media Manager who is passionate about telling the transformative story of Virta’s lifestyle and nutrition-driven health outcomes to a broader audience. This role will report into Virta’s VP and Head of Communications and work closely with the Executive Team and leaders across the organization to build a fun, engaging, and informative social presence that will ultimately serve to elevate visibility and excitement about the brand.

**In order to be considered for the role, you MUST submit a portfolio demonstrating your social media work**

Responsibilities

  • Build and execute a social media strategy that supports Virta’s goal of being a credible alternative to GLP-1s across corporate channels including Instagram, Facebook, X, LinkedIn, TikTok, and YouTube 

  • Elevate Virta’s visibility and engagement with members, potential members, and the broader public by creating educational, inspirational, and engaging content, establishing our POV on relevant topics, and building a supportive community 

  • Review and build social media strategy that supports Virta CEO across channels including LinkedIn and X

  • Manage, develop, and execute social media content strategy, content development, and calendar, collaborating cross-functionally to support company milestones, generate new ideas, and develop stories 

  • Work closely with design team to project manage social media assets and ensure adherence with brand guidelines

  • Refine and bring to life Virta’s brand and our persona by assisting in live marketing activations around the country, managing participating members, and collecting content to share across owned channels

  • Create quarterly OKRs and measure campaign ROI, utilizing data across platforms to make informed strategic or tactical recommendations

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

  • Connect with and establish strong relationships across company

  • Get to know Virta’s treatment, outcomes, and data

  • Review Virta’s existing social media strategy and content and develop your perspective

  • Learn the key functions / teams across the organization and begin to identify potential spokespeople and assets to leverage

  • Formulate appropriate engagement and growth metrics for social channels

  • Jump in head-first (i.e. start to create content, contribute to conversations in the space, engage with the community)

Must-Haves

  • 4+ years of professional experience in social media 

  • Experience shaping a consumer-facing brand through engaging content, a compelling tone of voice, and visual storytelling 

  • Ability to ideate, create, and edit visual stories quickly, jumping on memes of the day to drive brand engagement 

  • Knowledge of graphic design, video editing, and making short video content, writing copy and coming up with hashtags

  • Your finger is on the pulse of viral trends and all things social media

  • Driven, highly motivated, and excellent problem-solving skills

  • Excellent writing, editing, and proofreading skills

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

  • You put people first and take care of yourself, your peers, and our patients equally

  • You have a strong sense of ownership and take initiative while empowering others to do the same

  • You prioritize positive impact over busy work

  • You have no ego and understand that everyone has something to bring to the table regardless of experience

  • You appreciate transparency and promote trust and empowerment through open access of information

  • You are evidence-based and prioritize data and science over seniority or dogma

  • You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

#LI-remote

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $112,404 - $132,240. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers. 


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