Social Media Analyst

BLD Marketing Bethel Park, Pennsylvania
social media media analyst media social media marketing insurance management health analyst brand platforms team
November 28, 2022
BLD Marketing
Bethel Park, Pennsylvania
FULL_TIME

Social Media Analyst

Do you have a passion for integrating social media strategies into a brand’s overall marketing program? Do you have demonstrated experience achieving social media results for brands in an agency environment on platforms such as Hootsuite, Sprout Social, and more? Would you like to join an employer with a collaborative workplace culture that is committed to each employee’s success?

BLD Marketing, one of greater Pittsburgh’s fastest-growing, full-service marketing agencies, seeks qualified candidates for the position of social media analyst to join our award-winning team as our business expands. A newly created role, this is an excellent opportunity for someone who specializes in social media and wants to join a progressive organization focused on excellent client service and a workplace that is flexible and team-centered.

The successful candidate:

  • Has earned a bachelor’s degree in marketing, public relations, communications, journalism, or a related profession.
  • Has up to three years of professional experience that is focused on social media planning and execution on behalf of brands. Agency experience is strongly preferred.
  • Possesses a firm grasp of social media best practices – how to develop a program for B2C and B2B brands, the evolution/impact of individual social media channels and how they drive brand awareness/engagement, paid social media tactics, latest trends, and more.
  • Is adept at being directly involved in the execution of a social media strategy on a monthly, weekly, and daily basis.
  • Has experience operating on a variety of social media management platforms. Experience with Hootsuite, Sprout Social, and other platforms is a huge plus.
  • Has strong project management skills and can successfully handle multiple initiatives and deadlines simultaneously.
  • Can work independently and as part of a cohesive team to achieve optimal results.

The social media analyst will be responsible for:

  • Assessing the social media presence of prospective and current clients, conducting audits to confirm a client/prospect’s strengths and deficiencies, and delivering an audit with insight and perspective to guide a client’s brand.
  • Assisting in the development of full-scale social media programs on behalf of both the agency and its clients, including:
  • Creation of content curation strategies
  • Selection of channels
  • Development of branded series for engagement
  • Development and refinement of content calendars for execution
  • Collaboration with paid media practitioners on paid social media strategies/tactics
  • Development and management of regular social media performance reporting
  • Constant management of a multitude of social media communities on behalf of clients and the agency, including:
  • Content/image curation
  • Development of posts for approval by clients
  • Daily posting
  • Active listening and monitoring
  • Crisis management
  • Identification of deficiencies and opportunities based on engagement levels
  • Tabulation of metrics/results
  • Development and delivery of regular reporting to clients and the agency

To be considered for this position, please submit a cover letter and your resume. No phone calls please.

About BLD

Located in Pittsburgh, PA, BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability.

BLD Marketing offers its employees a full suite of benefits, including UPMC Health Plan insurance, dental/vision insurance options, life insurance, health savings accounts, and a 401(k) matching program. Employees enjoy a hybrid work environment that includes work from home and in-office hours along with year-round, half-day Fridays. The agency’s suburban Pittsburgh office offers free parking and is located near a variety of retail stores and restaurants.

For more information, visit www.bld-marketing.com.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

COVID-19 considerations:
BLD Marketing continues to follow local, state, and federal guidelines when it comes to any protocols related to COVID-19. We currently maintain a hybrid work environment that includes work from home and in-office hours.

Education:

  • Bachelor's (Required)

Work Location: Hybrid remote in Bethel Park, PA 15102


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