Channel Marketing Manager

Location CharlotteType FreelanceDuration Full-TimeStart JANUARYSalary Rate $95,000 - $130,000Description We are working with a manufacturing company seeking a full time Channel Marketing Manager to join the team.This role is hybrid and will require you onsite 2-3 days a week, at their office, located in Huntersville, NC.Channel Marketing Manager Responsibilities:- Develop understanding of customer business needs, industry drivers & competitive dynamics to create value propositions and go-to-market strategies- Lead strategy sessions with agency partner, customers, product & sales teams to develop a creative brief and marketing plans/calendars- Lead the development of brand positioning & presentation for assigned channel, with a digital first approach- Manage the entirety of an integrated program including, messaging development, promotional offers / incentives, sampling, internal alignment, implementation, testing, measurement & evaluationChannel Marketing Manager Requirements:- Bachelor's degree in Marketing, or related field- 5+ years of experience in marketing, with experience in the Broadband or Datacom industry- Must have B2B experience- Proven success managing marketing budgets, ROI and creating marketing programs that impacts sales growth#LI-AF4