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Manager of Demand Generation

Lionbridge Harrisburg, Pennsylvania
manager marketing manager data strategy health management content drive growth lead assistance work from home
December 17, 2023
Harrisburg, Pennsylvania

Employment Type: [[jobType]]

Work Location: Work from Home, Any State

Position Title: Manager of Demand Generation

Requisition ID#: 54509

Manager of Demand Generation

(Sr. Manager)

Here at Lionbridge, we are looking for a new Sr. Manager of Demand Generation to help us keep pushing forward in our quest to #LocalizeEverything! In this role, you will be responsible for strategizing, developing, and executing comprehensive and data-driven demand generation programs. You will help to deliver targeted marketing programs that will drive engagement and result in measurable revenue growth globally.

What You Will Do

  • Strategy Development: Lead and assist in crafting and implementing a comprehensive and scalable demand generation strategy aligned with company goals

  • Campaign Management: Design and execute targeted marketing campaigns that nurture leads and drive customer acquisition

  • Data Analysis & Insights: Leverage data to inform decisions and optimize campaigns for effectiveness and efficiency

  • Budget Management: Develop and manage the demand generation budget, ensuring spend is optimized for maximum return on investment

  • Stakeholder Collaboration: Work closely with Sales, Product, and other departments to ensure alignment and execution of demand generation activities

  • Content Strategy: Collaborate with the content team to develop content that fuels demand generation efforts

  • Global Strategy: Adapt and execute demand generation strategies to cater to various global markets

  • Technology Utilization: Manage and optimize marketing technology stack to enhance lead acquisition and nurturing processes

  • Reporting and Accountability: Deliver regular reports and insights to senior leadership on demand generation performance

To Be Successful You Will Have

  • Bachelor s degree in marketing, business, or related field or equivalent experience

  • Strong experience in B2B marketing, with a minimum of 5 years in a demand generation

  • Proven track record of developing and executing successful demand generation programs in a global setting

  • Strong analytical skills with the ability to derive insights from data

  • Expertise in marketing automation tools and CRM systems (Salesforce and ZoomInfo required)

  • Strong project management abilities

In Return, You Can Expect

  • You will have the chance to develop a compelling and strategic vision for our demand generation group and our go-to-market.

  • Competitive compensation package and benefits, including health insurance, retirement savings plan, and paid time off.

  • Professional development opportunities, including training, mentorship, and access to industry events and conferences.

  • A collaborative and inclusive work environment that values diversity, equity, and inclusion.

  • The potential for growth and advancement within the company.

Our People are Our Pride Benefits and Perks

  • Competitive pay based on the work you ll do here and not your previous salary. Expected Compensation: Up to $120,000/year DOE.

  • Health Coverage for you and your family with multiple plan options: Health, Vision, Dental; as well as HSA and FSA eligible programs

  • Generous Paid-Time-Off and 10 Company Paid Holidays, as well as Floating Holidays, Paid Volunteer Days and an additional Paid Day Off for your Birthday!

  • 401k with company match

  • Free access to Lionbridge s Employee Wellness Platform and Employee Assistance Program to support both physical and mental health

  • Earn extra money in your HSA for completing Wellness Incentive goals through employer contributions

  • Career guidance with learning and development opportunities along the way, backed by Lionbridge s Internal Mobility and Referral Bonus programs

About Us

Lionbridge partners with brands to break barriers and build bridges all over the world. For over 25 years, we have helped companies connect with their global customers and employees by delivering translation and localization solutions in 350+ languages. Through our world-class platform, we orchestrate a network of passionate experts across the globe who partner with brands to create culturally rich experiences. Relentless in our love of linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers clients. Based in Waltham, Massachusetts, Lionbridge maintains solution centers in 24 countries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Breaking Barriers. Building Bridges.

Lionbridge embraces equal employment opportunity and a diverse workforce, making hiring and employment decisions based on individual merits and talent without regard to any protected status.

If you believe you need a reasonable accommodation in the online job application process for a posted position, please contact us at [email protected] for assistance.

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